Exponential releases insight on defining, applying and measuring ‘engagement’...
Whitepaper to provide tangible tips for driving ‘active attention’ amongst consumers EMERYVILLE, CA (August 25, 2015) – Exponential Interactive, one of the largest leading global providers of digital...
View ArticleExponential Interactive Partners with MOAT to Guarantee 100 Percent...
Digital Advertising Provider Announces Viewability Solution, Proprietary Pricing Model to Drive Ad Engagement EMERYVILLE, CA (September 9, 2015) – Exponential Interactive, one of the largest leading...
View ArticleAdotas Features Exponential’s Bryan Melmed: How Engagement Drives Video...
Adotas has featured our own Bryan Melmed, Vice President, Insights Services, in an article on how to achieve true audience engagement....
View ArticleExponential Interactive Strengthens Footprint In Thailand With Increased...
Bangkok, Thailand (October 14th, 2015) – Exponential Interactive, one of the largest global providers of digital advertising solutions, today announced the appointment of Aimme Pancharee Sitthisenee as...
View ArticleExponential partners with Flipkart for the Big Billion Day sale in India
Flipkart to be the first advertiser in India to use Exponential’s new proprietary VDX ad formats Delhi, India: 15 October 2015 – Exponential Interactive is involved with Flipkart’s Big Billion Day sale...
View ArticleExponential Appoints Gerard Lechau as new Commercial Director
Singapore (October 1, 2015) – Exponential Interactive, one of the largest leading global providers of digital advertising solutions, today announced the appointment of Gerard Lechau as Commercial...
View ArticleExponential Appoints Luke Donkin as Commercial Director, Australia and New...
Newly Created Role Reflects Regional Growth SYDNEY, AUSTRALIA – 20 January 2016 Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than...
View ArticleExponential’s Oscars Prediction Data Featured in VentureBeat
For the past three years, digital advertising firm Exponential has correctly predicted the winner of the Best Picture Oscar at the Academy Awards using a model built from its treasure chest of big data...
View ArticleExponential Interactive Appoints Ittai Shiu as Vice President Creative Strategy
Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – April 5, 2016 - Exponential Interactive, one of the largest leading global providers of digital advertising solutions...
View ArticleExponential Study Finds Interactive Video Units Outperform Standard Banner,...
Eye tracking and facial coding technology measure emotional, physical reactions to interactive ads EMERYVILLE, CA (April 13, 2016) – Exponential Interactive, one of the largest leading global providers...
View ArticleExponential Interactive Named Finalist for sfBIG’s BIG Star Award
Exponential recognized for its data report on Republican primary voters by the sfBIG panel of judges We are excited to announce that Exponential has been named a finalist for sfBIG’s BIG Star Award in...
View ArticleMediaPost features Exponential’s Bryan Melmed: Is Your Data Telling the Truth?
Everyone lies at one point or another — especially when they are asked to describe themselves. Marketers tend to rely on surface demographics such as age, gender and income, but unfortunately, people...
View ArticleExponential hires VisualDNA exec to drive programmatic growth
London – January 2016 – Jon Hewson has been appointed as UK Sales Director at digital advertising solutions company, Exponential Interactive, to strengthen its sales infrastructure as it rolls out its...
View ArticleExponential Interactive Appoints Jessica Batt as New Global Marketing Director
Former APAC Marketing Director promoted to new global role EMERYVILLE, CA - Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700...
View ArticleExponential launches performance offering in EMENA using AERO technology to...
Applies interest-based audience modelling directly to ad decisions; increases campaign performance by an average of 24 percent 23 March 2016 – Exponential Interactive today announced the expansion of...
View ArticleThe Triple Threat Of Ad Blocking, Viewability & Fraud
The everyday challenges of marketers are constantly changing – from the introduction of new technologies to the shifting habits of consumers. Yet, there are some major challenges that have been...
View ArticleOnderzoek van Exponential toont aan dat interactieve video’s beter doen dan...
Onderzoek van Exponential toont aan dat interactieve video’s beter doen dan standaardadvertenties vóór de film Exponential Interactive, een van de grootste wereldwijde aanbieders van digitale...
View ArticlePortrait of a travel-minded consumer
Portrait of a travel-minded consumer There is new data that paints a picture of what consumers are doing online in the days and weeks leading up to travel. This is what marketers need to know. When...
View ArticlePhish “phans” and how data informs marketers
Data is the air that marketers breathe, yet it’s not always clear how to approach it. What data should I be using? How can I make all my data fit together? What types of audiences and segments do I...
View ArticleTEN, Exponential Partner For Curated Video Content Ads
Automotive media company TEN and digital advertising company Exponential Interactive are partnering for a new type of video ad that incorporates curated content from TEN. TEN, Exponential Partner For...
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